+44 20 3769 3722 
Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence (AI). AI significantly enhances marketing’s core activities: understanding customer needs, matching them to products and services, and persuading people to buy. According to a 2018 McKinsey analysis of more than 400 advanced use cases, marketing was identified as the domain […]
Category: Generative AI
Embracing Predictive Analytics for Business Transformation
Predictive Analytics In today’s dynamic business environment, companies are increasingly investing in digital transformation to drive substantial change. Predictive analytics (PA) is emerging as a powerful tool in this journey, helping businesses make better decisions through data-driven insights. The Unique Path of Digital Transformation Digital transformation is not a one-size-fits-all journey. Each organisation tailors its […]
Shaping Tomorrow: The Evolution of AI from Large to Small Language Models and Beyond
The swift progression of artificial intelligence (AI) and its subfield, large language models (LLMs), has captured widespread attention and anticipation, particularly in 2023. As we look ahead, 2024 is poised to be a pivotal year, potentially heralded by the rise of small language models (SLMs) as transformative agents in the AI landscape. LLMs have been […]
Marketbotics
Welcome to Marketbotics, the leading IT consulting firm that can help your business navigate the complexities of the digital world. Our team of experts is here to provide you with the guidance and support you need to maximize your technological capabilities and drive your business forward. Whether you’re looking for help with software development, cybersecurity, […]